Resumen:
The role of entrepreneurship and businesses as a vital force to improve the quality of life of all society members. Opportunities created by inequities and new conditions and the potential of the bottom of the pyramid market. Access to funding, formulation of strategies and business plans. A practical approach to the potentials, risks and best practices on using ICT as tools to empower small businesses and entrepreneurs to be successful, grow and generate a positive social impact in their inmediate environment. Based on research done by Stanford University sponsored by Google and Reuters and field work in over 12 Caribbean and Latin American countries
Autores/as:
Carlos Miguel Miranda Levy
Año de publicación:
2008
Países: